Si Te Baijiu: A Blend of Tradition and Modernity

Wen Liu and Yong Deng's Award-Winning Design Celebrates Chinese Culture

The inspiration for Si Te Baijiu comes from the Baoxiang Flower, an ancient Chinese traditional pattern symbolizing treasure and immortality. This pattern, coupled with bold oriental colors, results in a design that is both fresh and deeply rooted in Chinese culture. The designers' use of traditional elements in a modern context has effectively developed and promoted Chinese culture.

What sets the Si Te Baijiu apart is its ability to convey traditional Chinese culture through a fresh and delicate pattern. The design's unique properties lie in its successful fusion of traditional elements with a contemporary Chinese aesthetic. The designers have managed to create a product that is both innovative and respectful of its cultural roots.

The Si Te Baijiu is made using special paper and silk cloth for the packaging. The front side of the packaging uses a weaving process, and the product's name is attached to a metal card. The bottle material features a roasted flower on a ceramic bottle, further enhancing the design's oriental essence.

The design's technical specifications include a product dimension of 165mm in length, 135mm in width, and 320mm in height. The design was realized in Shenzhen, with the project starting in May 2018 and finishing in July 2018. The design team, including Wen Liu, Yong Deng, and Weijie Kang, faced the challenge of developing a packaging product design with oriental characteristics for Si Te Baijiu.

The Si Te Baijiu is more than just a beverage; it is a celebration of Chinese culture. The designers' intention was to introduce Chinese culture to the world, and they have certainly achieved this goal. The design's box is embossed with a treasured flower pattern, and the shape of the label is inspired by the traditional Chinese mascot Ruyi. The use of a traditional seal shape, inspired by Chinese dragons and the Great Wall, further enhances the design's oriental concept.

In conclusion, the Si Te Baijiu is a testament to the designers' ability to blend tradition with modernity. The design's unique properties, its cultural significance, and its award-winning status make it a standout product in the beverage industry. The Si Te Baijiu is not just a drink; it's a celebration of Chinese culture and a testament to the power of design.